Overview of Session:
In this session, you'll discover critical social trends shaping the way consumers are engaging with brands. Then we'll walk through how to translate your business into a powerful and profitable marketing strategy that is simple, intuitive, clear and actionable. Includes information sharing as well as hands-on brainstorming, group work, and exclusive worksheet takeaway.
Target Audience: Business leaders thinking of marketing strategy, marketers
Key Takeaways: Understanding of how brands need to approach their markets (B2B or B2C) to succeed in today's unique world culture; how to build a human-centric marketing strategy that is easy to execute and profitable, questions to answer / things to consider when building a brand/GTM strategy, confidence in a new and authentic way to communicate with your current and potential customers.
Presenter Bio: Kim, founder, and CEO of Centrally Human is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways. For more than a decade, she has been at the forefront of digital marketing: building teams and designing programs around a people-first approach that drives business results.
https://www.linkedin.com/in/kim-weisensee-brown/
Register here: https://goo.gl/HSwUUD
Wednesday, February 21, 2018 at 11:30am to 1:00pm
1871, South Classroom 222 W. Merchandise Mart Pl. Suite 1212 Chicago, IL 60654
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