Prof. Chris Marquis, PhD, Cornell University, discusses his book Better Business: How the B Corp Movement Is Remaking Capitalism.
Business leaders, employees, shareholders, and consumers wrestle with the complex issues of racial and social justice, COVID-19 recovery, and climate change. Better Business will help any business transform into an organization that addresses the next generation of consumer values.
Fifty years after economist Milton Friedman declared that the “Social Responsibility of Business Is to Increase Its Profits” (NYT, 1970), a new kind of corporate model is turning that credo on its head: The B Corporation.
Not only is the number of B Corps exploding, but the B Corp model is influencing businesses of all sizes across all sectors at a time when a growing number of consumers are demanding a more conscious and equitable form of capitalism. The list of B corporations has grown to include over 3,000 well-known brands like Hootsuite, Athleta, Patagonia, Kickstarter, and Ben & Jerry’s.
In Better Business, Marquis details a new corporate ethos—one that argues that businesses can only truly thrive when they benefit everyone who is affected by their operations.
Zoom link will be provided after registration.
To register: https://tinyurl.com/y3mpzren
Tuesday, February 23 at 11:30am to 12:30pmVirtual Event