What is Alta Gracia?
In conjunction with a team of interested faculty, staff, and students, DePaul’s Fair Trade Club has embarked on a year-long campaign to promote the Alta Gracia apparel company, a living wage factory in the Dominican Republic that makes collegiate apparel. You may have seen their rolled T-shirts in DePaul’s bookstore.
This quarter the Campaign for Alta Gracia team partnered with the DePaul Marketing Consulting Group (DMCG) to conduct preliminary market research on awareness of and preference for living wage apparel:
DMCG will present their research findings at this meeting on Thursday evening.
During the Winter and Spring quarters the Campaign for Alta Gracia will raise awareness and build support on campus, culminating on April 20, 2018 with a series of events focusing on apparel production—including a discussion with Alta Gracia workers. If you're not able to come on Thursday, we will record the session and send out through social media.
Stay tuned. You will hear a lot more about Alta Gracia in the future.
Curious to Learn More?
Thursday, November 9, 2017 at 5:00pm
DePaul Center (DPC), 7602
1 E Jackson Blvd