Global Conversations: Promoting Tourism during the COVID-19 Pandemic – Top PR Campaigns of 2020-21

Global Conversations sessions are 90-minute lively Zoom synchronous sessions in which students from several international partner institutions interact in a guided, facilitated manner on a list of global topics.

Against the backdrop of the coronavirus pandemic, brand safety is paramount and building trust with authentic purpose-driven messaging stands out as an effective way to convey one’s brand story. In this session, we analyze the top tourism PR campaigns from around the world and discuss the cultural nuances. We argue that travel public relations has seized a new opportunity with more engaged audiences via branded content and wider reach, especially across digital channels.

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Wednesday, October 20 at 1:00pm to 2:30pm

Virtual Event
Event Type

International/Cultural Activities


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