Inbound Marketing Series: Build Your Marketing Operating System

Workshop Overview: 
Drive traffic and convert leads, build your tech stack, and nurture your database using automation.

  • Building trust through knowledge sharing
  • Knowing your buyer and their customer journey
  • Adopting tech that grows with your business
  • Finding your first (or next) marketing hire

Early-stage startups.

Workshop Outline: 
Let’s talk about how to get rid of marketing debt:

Messaging debt - Do you understand your buyer persona and their customer journey? Process debt - Do you have systems in place for your team that won’t slow you down later? Technology debt - Does your technology not just solve your needs for today but for the future as well?

During this workshop, attendees will learn:

  • Build systems and processes that scale
  • Build trust and measure conversions (friction is your friend)
  • Match the way you market and sell to the way humans buy
  • Use marketing tech that will grow with you
  • When hiring your first marketer, give them their next S-curve.

Workshop Facilitator Bio: 
Corey Dolik develops strategic partnerships with incubators, accelerators, and VCs with HubSpot for Startups. A former founder, his experience includes business development and operations experience working with leading venture-backed technology startups. Corey is also an angel investor and adjunct faculty.

Connect with him on LinkedIn:

Thursday, November 8, 2018 at 10:00am to 11:00am

1871, Remote Workshop 222 W Merchandise Mart Plaza #1212, Chicago, IL 60654


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