Strategy Talk: Pricing Strategies for Executives and Entrepreneurs

DePaul University's Department of Economics Business Strategy & Decision-Making Program is thrilled to host Alumnus and author of "The New Invisible Hand", Kyle T. Westra.

From a business strategy perspective, we teach that firms should avoid competing on price because that can ultimately lead to a "race to the bottom". However, strategies concerned with pricing can be quite nuanced in this digital age where information is plentiful for both consumers and competitors.

Kyle will discuss how pricing strategies can be approached in the real world through the lens of his book, "The New Invisible Hand".

Friday, March 13 at 5:30pm to 6:30pm

DePaul Center (DPC), 8005
1 E Jackson Blvd

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