Global Conversations sessions are 90-minute lively Zoom synchronous sessions in which students from several international partner institutions interact in a guided, facilitated manner on a list of global topics.  

In a world that's rapidly globalizing, understanding multicultural perspectives is essential for brand marketers. This session dives into the world of brand marketing from a multicultural lens, exploring how different cultures perceive, interact with, and create brands. Through a combination of discussion, group work, and case studies, students will learn how to build brand narratives that resonate on a global scale, while also being sensitive to local nuances.