Global Conversations sessions are 90-minute lively Zoom synchronous sessions in which students from several international partner institutions interact in a guided, facilitated manner on a list of global topics.

In this conversation, we will discuss how and why marketers and brands have been slow in satisfying the needs of traditionally excluded market segments, avoiding socially sensitive wording, images, or contexts that represent them in marketing activities. We will explore the barriers that hinder inclusion, the importance of recognizing ethical responsibilities towards excluded market segments, and how marketing can serve as a vehicle to promote inclusion, equity, and dignity for all.