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222 W Merchandise Mart Plaza #1212, Chicago, IL 60654

https://member.1871.com/event/E617109843
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Overview of Session: 

The seven important steps to create a content strategy that can be the backbone of your marketing. This will work for teams that are large and that are very small. This is a collection of best practices gleaned from recent and ongoing success stories. Everything from coming up with a content strategy to proving out content Marketing ROI. Lots of information on how to use metrics of all kinds to help you unleash the magic that will set your content and your brand apart.

Target Audience: Anybody who wants to build a marketing strategy that includes content

Key takeaways: Goal setting, audience definition, and targeting, content planning, content production, distributing your content, measuring the content impact

Presenter bio:  Andy Friedman is the Chief Content Officer of the American Marketing Association. He regularly works with industry professionals to create content strategies that make a difference. In the past, Andy has had executive positions at Tribune, Clear Channel Broadcasting and AOL. He got his start as a radio news reporter in LA who chased OJ down the freeways

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